Amazon Reveals 2025 Hardware Lineup Featuring New Echo, Kindle, and Ring Devices

pcmag reported that Amazon announced its 2025 hardware lineup at its fall product event on October 1, 2025, unveiling a slate of new devices. The announcements included refreshed versions of products from the company's popular Echo, Kindle, and Ring brands, among others. The event provided a firsthand look at the updated consumer electronics, which represent the latest additions to Amazon's ecosystem of smart home and personal gadgets. The new hardware features fresh designs and updated capabilities, such as new silicon chips and AI integration, intended to create what one executive called "ambient AI."

New products include the Kindle Scribe Colorsoft, an e-reader with a color display and faster performance. The Echo family was expanded with the Echo Dot Max and a new Echo Studio, both designed for the Alexa+ service. Ring introduced nine new doorbells and cameras, some with 2K and 4K resolution and AI-powered features like Retinal Vision. The timing of the presentation places the new hardware in the spotlight just before the company's Prime Big Deal Days, a major online shopping event scheduled to take place the following week.