Best Buy's 48-Hour Sale Beats Prime Day

Tom's Guide reported on September 28, 2025, that Best Buy has launched a 48-hour flash sale, positioning it as a competitor to Amazon's Prime Day. The sale, which began on September 28, offers discounts on a wide range of electronics, including TVs, laptops, and headphones from major brands like Apple and Samsung. The publisher highlighted 29 specific deals it would recommend to shoppers looking for bargains this weekend.

cnet.com reported, The event provides an alternative for consumers seeking deals outside of the Amazon ecosystem. Specific deals mentioned include 4K TVs starting from $159, Chromebooks from $139, and MacBooks from $699. The source did not detail the full scope of all items on sale but focused on a curated list of products. The promotion is framed as an opportunity for customers to shop before the larger, widely anticipated Prime Day sales event. The sale is scheduled to conclude 48 hours after its start.