bestlifeonline.com reported on September 29, 2025, that shoppers discovered the Lego Nintendo Game Boy set available at Costco for $48.99. This price is notably less than the toy's suggested retail price of $59.99. The appearance of the 421-piece building kit in Costco warehouses occurred ahead of its official October 1 release date.
The early in-store availability at a discount has been a topic of discussion among shoppers on social media, with sightings confirmed in states like Pennsylvania, Virginia, and California. While some retailers like Amazon also began shipping pre-orders early, Costco was highlighted for its lower price point. The source did not specify the reason for the early rollout at the wholesale chain. The Lego set is expected to be available from additional retailers after its official launch.
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