Peloton on October 1, 2025, announced a complete overhaul of its product portfolio and an increase in subscription prices ahead of the holiday season, as reported by CNBC and other outlets. The company is launching a new "Cross Training Series" of equipment and introducing an AI-powered guidance system called Peloton IQ.
- Product Revamp: The new equipment line includes updated versions of its Bike, Tread, and Row machines, all featuring swiveling screens to allow users to move from cardio to floor-based exercises like yoga or strength training. Premium "Plus" models will include an integrated camera for tracking movement and form, voice controls, and speakers tuned by Sonos.
- Price Increases: Subscription costs will rise, with the All-Access Membership required for hardware use increasing from $44 to $49.99 per month. The app-only memberships will also see price hikes. New hardware prices will range from $1,695 for the base Cross Training Bike to $6,695 for the Tread+.
- New Technology: Peloton is rolling out Peloton IQ, an AI system that uses camera tracking to provide real-time feedback on a user's form, count reps, and suggest weights. This feature will be available on new equipment and will be added to older hardware via a software update.
businessreport.com reported, In addition to the consumer-focused changes, Peloton is launching a "Pro Series" of more durable equipment designed for commercial settings like hotels and gyms. The company also acquired the breathing exercise app Breathwrk to expand its wellness content.
No comments yet
Be the first to share your thoughts on this article.
Join the Discussion
Sign in to share your thoughts and engage with other readers.