Rage Bait" Crowned Oxford Word of Year
"Rage bait" has been officially named the Oxford Word of the Year for 2025, a term describing online content deliberately designed to provoke anger or outrage to increase engagement and traffic. This selection highlights a concerning trend in digital communication, as its usage has tripled in the past year, signifying growing public awareness of online manipulation tactics and a shift from curiosity-driven clickbait to emotion-hijacking content.